Ingmar Voerman is an Amsterdam-based writer focusing on drinks, spirits, hospitality, and cocktail culture.

Ingmar is available as a journalist, copywriter, beverage consultant, spirit taster, and cocktail competition-judge.

Photo: Ming Chao

photo: Ming Chao

About Ingmar

With over 15 years of experience in the drinks industry, Ingmar is one of the striving forces behind the Dutch cocktail scene. He’s driven by an untamable thirst for great drinks, quality spirits, and the amazing people crafting them. Ingmar loves to write about cocktail culture, judge competitions, and elevate your drinks brand by creating copy in the best suitable tone-of-voice.

Education

NHTV - International Hotel Management (Bachelor of Business Administration.)

Northern Arizona University - Hotel & Restaurant Management (Bachelor of Science)

WSET professional certificate in Spirits Level 2

WSET professional certificate in Spirits Level 3

Drinks Writing

Drinks Editor & Beverage Journalist

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Professional drinks and hospitality writing is a blend of creativity, expertise, a strong network, and a discerning palate. Ingmar’s words transport readers into the colourful world of flavours and libations, offering captivating storytelling, and insightful views for everyone with a genuine love for hospitality and great drinks.

Languages: Dutch (native) English (professional)

CASE

Entree magazine (The Netherlands’ leading hospitality trade magazine)

Former publications:

Entree Magazine, Gault & Millau Nederland, BCBG Magazine, Delicious magazine, ELLE Eten, Esquire, Winelife, Whisky Passion, Playboy, Hello Amsterdam, Villa D’Arte VENUEZ, VENUEZ BE

Photo: Mister Cocktail

Drinks Copywriter

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Ingmar elevates your brand with the right copy including press releases, promotional articles, website copy, brand stories, tasting notes, and product labels.  All copy is skilfully crafted with the right tone-of-voice, expert knowledge, and a smart dash of humour.

Languages: English (professional) and Dutch (native)

CASE

Bobby’s Gin (Website texts)

Clientlist A - Z

Bobby’s Gin Company, Don Papa, Fever-Tree, Gall & Gall, Monkey 47, Pinkyrose, De Kuyper Royal Distillers, Diageo, ABND spirits company, Diageo Nederland, Pernod Ricard Nederland, Maxxium Nederland, Lucas Bols, Rutte Gin, Roku Gin, Hendrick’s Gin, Damrak Gin, Tanqueray Gin, Dutch Cocktail Company, Voerman Vieux, APS Glass & Bar Supply

Photo: Mister Cocktail

Cocktail Competition Judge

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Independent Jury member for numerous cocktail competitions in The Netherlands, Benelux, and Northern Europe since 2012.

CASE

Entree Awards: Best New Cocktail Bar

Cocktail Competition Judging since 2012:

Amaro Montenegro, Angostura Rum, Brugal Rum, Bacardí Legacy, Campari, Compass Box, Cocchi, Disaronno, Monkey Shoulder, Mandarine Napoléon, Merlet Cognac, Nederlandse Bartenders Club (NBC), El Dorado Rum, Entree Best Bartender, Patrón Tequila, Spearhead Whisky, The Naked Grouse, Graham’s Blend Series, Opihr Gin, Hooghoudt Infused, Ketel 1, Rémy Martin, World Class (Diageo), Voerman Vieux X Dutch Cocktail Club, Tia Maria

  • Ingmar is a connoisseur who’s truly recognized within the cocktail and bar industry for his expertise - just as we value his writing for Entree Magazine with the whole team. Ingmar has been writing about cocktails and spirits, bartenders, and drinking trends since the very first issue. He’s always and actively involved when writing and judging, and therefore helping bartenders to get the knowledge they need."

    Iris Kranenburg
    Editor-in-chief Entree Magazine

  • "I’ve had the privilidge to work together with Ingmar as organizer of the World Class Cocktail Competition. His experience-, expertise-, passion-, and professionalism as a member of the judging team have always ensured a very valuable contribution of the competition’s success. Ingmar is a well-respected personality and a true icon of the hospitality industry."

    Maurits Wetemans
    Luxury & World Class Ambassador Diageo

  • "Ingmar knows how to capture the essence of Bobby’s Gin like no other. He knows how to effortlessly describe our brand, flavour profile, and brand story to the readers. His love, passion, and knowledge of spirits obviously shines through in all his work, but he gives Bobby’s Gin the lead in everything. Without a doubt he’s our preferred choice when in need of a copywriter (and aficionado)!"

    Jennifer de Jong
    Bobby’s Gin Company